Singapore Red Cross: The Red Cross Connection

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

Singapore Red Cross: The Red Cross Connection

Campaign details

Brand: Singapore Red CrossAgency: MRM//McCannCategory: Messaging, Relationshp Building/CRM and Social Impact/Not for ProfitRegion: APAC

Objective

Every year, Singapore Red Cross faces the challenge...