Singapore Red Cross: The Red Cross Connection

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

Singapore Red Cross: The Red Cross Connection

Campaign details

Brand: Singapore Red Cross Agency: MRM//McCann Category: Messaging, Relationshp Building/CRM and Social Impact/Not for Profit Region: APAC


Every year, Singapore Red Cross faces the cha

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