Singapore Red Cross: The Red Cross Connection

This case study explains how the Singapore Red Cross, a charity, created a mobile app to promote blood donation and recruit new donors.

Singapore Red Cross: The Red Cross Connection

Campaign details

Brand: Singapore Red Cross Agency: MRM//McCann Category: Messaging, Relationshp Building/CRM and Social Impact/Not for Profit Region: APAC

Objective

Every year, Singapore Red Cross faces the cha

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands