Measuring the Impact of the Arts: the Glasgow 1990 Experience
John Myerscough
BACKGROUND
This paper describes the tracking study we carried out to monitor Glasgows year as European City of Culture. It also summarises some of the findings. Glasgows nomination as European City of Culture was announced by the Minister for the Arts in October 1986. At that time, previous holders of the EC awarded title had been Athens (1985) and Florence (1986), and other cities which would bear the title, Amsterdam (1987), Berlin (1988) and Paris (1989), had already been nominated.
Glasgow won the UK nomination in...