Women on Top!!

Deborah McCrudden

Explores the changing role of men in advertising. Notes that undoubted changes over the last 30 years, moving men from near-heroes to (often) wimpishness and vunlerability, has paralleled a changing status for men in society and, amongst other things, increasing suicide rates, particularly with the young.

Women on top!

- From 70s stud to millennium muppet - The demise of the male advertising icon

Deborah McCrudden, The Research Business International

Biology determines whether we are male or female; culture determines what it means to be male or female, and what sorts of behaviors and personality attributes are appropriate for each gender role Lance Strate - Men, Masculinity and the Media

The subject for this paper came to me around September when mentions appeared in our trade press of the humiliation of men in advertising. All of...

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