Women on top!
70s stud to millennium muppet
- The demise of the male advertising icon
The Research Business International
Biology determines whether we are male or female; culture determines what it means to be male or female, and what sorts of behaviors and personality attributes are appropriate for each gender role
Lance Strate - Men, Masculinity and the Media
The subject for this paper came to me around
September when mentions appeared in our trade press of the humiliation of men in
advertising. All of a sudden, it was hot news and tabloid headlines like Lay
Off Men! appeared in The Sun and The Mirror. Even feminist icon of the 1960s,
Doris Lessing stated: I find myself increasingly shocked at the unthinking
and automatic rubbishing of men which is now so part of our culture that is it
hardly even noticed.