From The Pyramid To Moebius

How to shift from 'ascending' to 'spinning around in circles'

Fernando Moiguer, Jorge L. Karol and Laura Fernndez
Moiguer & Asociados

ESOMAR has already brought up in conferences and former works the need to reconcile the different approaches and methods applied to the socio-economic stratification of Latin American markets. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and socio-demographic structures of each of its countries.