Hoogesteger Fresh pressed juice: Simple design, juicy results

Agency: Design Bridge
Client: Hoogesteger
Category: Packaging, Branded - Drink

Executive summary

Piet Hoogesteger and family have supplied fresh pressed juice to Dutch hotels, restaurants and private label since 1955, always staying 'behind the scenes.'

The company wanted to grow by improving end-user consumer appeal without compromising their principles. They needed a brand identity and packaging design that reflected their simple product and high standards.

The big idea, 'just picked and pressed,' symbolises fruit morphing into juice and allows the ingredients to speak for themselves, whilst the name 'by Hoogesteger' is honest and direct.

With a sales increase of 42% and a 10% increase in market share less than 8 months after launch, the design has had some juicy returns.

Project overview