Super Nanny: Control Toys

Giuberto Giustina

To create awareness among Brazilian viewers for the broadcast of the TV series, Super Nanny, Publicis, the agency, decided to target parents with a humorous campaign about disciplining children.

Super Nanny: Control Toys

Giuberto GiustinaPublicis Brasil

Campaign details

Brand owner: TV SBT Canal de Sao PauloAgency: Publicis BrasilBrand: Super NannyCountry: BrazilIndustry: TV channels, services, programmesMedia budget (USD): $500k - $1 millionChannels used: Internet - general, Magazines - consumer, Point-of-purchase, in-store media, Print - general, unspecified, Television

Executive summary

To create awareness among Brazilian viewers for the broadcast of the TV series, Super Nanny, Publicis, the agency, decided to target parents with a humorous campaign about disciplining children. It placed a series of spoof toys designed...

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