V Energy: The V Motion Project
Colenso BBDO/Proximity New Zealand
Entry Information
Country where program ran: New ZealandProgram start date: 06/29/12Program end date: 09/28/12Advertiser/Client Name:Product/Service Description: V Energy (V) is New Zealand's most popular energy drink. It is sold in dairies, supermarkets and service stations nationwide.Category: Consumer Products (CP)
Strategy
Business problem
V Energy (V) has worked hard to develop a strong number 1 market position in the New Zealand energy drinks market, with over 50% share. Recently though, this market has transformed significantly, seeing many new entrants appear on...