Media dwell time

In the digital field, media owners often argue that internet, social media or digital media in general do not get their 'fair share' of the budget.

Media dwell time

Bernard Cools Space

The same usage duration provides different levels of advertising impacts for different media. Ad clutter and media dwell time need to be considered in media plans.

Usage duration is often seen as an indicator of advertising value for media: the longer the consumption of a given medium, the more it should represent an advertising opportunity. Especially in the digital field; media owners often argue that interne