Evian Baby&Me

Agency: BETC Paris
Advertiser: Danone Waters
Brand: Evian
Country: France

Objectives

MARKET BACKGROUND & BRAND CHALLENGE

evian, the water icon

An international leadership: 1st brand of mineral water sold in the world, despite a very limited media budget1.

A universal premium brand:

- In most countries, evian is a mineral water icon, a premium and trendy brand which embodies a vision of French Luxury.

- In France, the historic market, evian is considered as a patrimonial brand.

Since the Rollerbabies in 2009, evian has become a global brand with a unique Youth strategy and the one communication platform in all locations.

A brand which belongs to worldwide pop-culture: