Agency: BETC Paris
Advertiser: Danone Waters
MARKET BACKGROUND & BRAND CHALLENGE
evian, the water icon
An international leadership: 1st brand of mineral water sold in the world, despite a very limited media budget1.
A universal premium brand:
- In most countries, evian is a mineral water icon, a premium and trendy brand which embodies a vision of French Luxury.
- In France, the historic market, evian is considered as a patrimonial brand.
Since the Rollerbabies in 2009, evian has become a global brand with a unique Youth strategy and the one communication platform in all locations.
A brand which belongs to worldwide pop-culture: