Ministry of Health National Screening Unit – National Cervical Screening Programme
Category: Social Marketing/Public ServiceAgency: GSL NetworkAdvertiser: Ministry of Health, National Screening Unit
SUMMARY
Cervical screening is one of the most preventable cancers – without effective screening it would claim the lives of a further 250 Kiwi women each year.
This campaign was the first ever national cervical screening promotion campaign – aiming to get women talking about the issue and supporting one another in being screened. Maori and Pacific women were identified as the priority audience as they are three to four times as...