Market Entry in China
The Value of Market Intelligence/Competitive Intelligence
Peter ReadAMI Business Consulting, Asia Market Intelligence, UK
INTRODUCTION
This paper focuses on the market intelligence/competitive intelligence situation in Asia, including methods used, problems and opportunities, and the development of market intelligence/ competitive intelligence over the next five to ten years. To end this we will review a case study on a project from the beverage industry in China that we have been working on recently. The subject is soybean milk quite a popular drink in the Far East and how market intelligence/ competitive intelligence can be...