Market Entry in China

The Value of Market Intelligence/Competitive Intelligence

Peter Read
AMI Business Consulting, Asia Market Intelligence, UK

INTRODUCTION

This paper focuses on the market intelligence/competitive intelligence situation in Asia, including methods used, problems and opportunities, and the development of market intelligence/ competitive intelligence over the next five to ten years. To end this we will review a case study on a project from the beverage industry in China that we have been working on recently. The subject is soybean milk quite a popular drink in the Far East and how market intelligence/ competitive intelligence can be used to plan entry into this market in China. This is the kind of study that we expect to become increasingly common for market intelligence/ competitive intelligence practitioners in Asia over the next few years.