Market Entry in China. The Value of Market Intelligence/Competitive Intelligence

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision-making in the soybean milk business in China.

Market Entry in China

The Value of Market Intelligence/Competitive Intelligence

Peter ReadAMI Business Consulting, Asia Market Intelligence, UK

INTRODUCTION

This paper focuses on the market intelligence/competitive intelligence situation in Asia, including methods used, problems and opportunities, and the development of market intelligence/ competitive intelligence over the next five to ten years. To end this we will review a case study on a project from the beverage industry in China that we have been working on recently. The subject is soybean milk quite a popular drink in the Far East and how market intelligence/ competitive intelligence can be...

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