Warc Trends: Toolkit 2014 – How to keep your brand ahead of the competition (Executive Summary)

David Tiltman
Warc


This is the summary version of Toolkit 2014, a Warc Trends Report. Download the full version.


Five ideas to take from this report

  1. Brands are rethinking 'digital'

    Big-name brands no longer see digital as a separate discipline, and are renewing their emphasis on core brand-building programmes. New strategic models are emerging that work across 'digital' and 'non-digital' channels.

  2. 'Shopper' merges with 'marketing'