Managing Successful Bundling

For multi-product companies, one opportunity to improve sales is bundling. Bundling combines multiple products or services and offers them for sale together.

Managing Successful Bundling

Simon + Kucher & Partners

Operating within a competitive market requires organisations to unearth new and innovative answers to the age old question: "how can we sell more and increase our profits?" The challenge is complex, especially for multi-product companies, and there is a string of potential solutions. One such opportunity is bundling. While by no means a new concept, bundling can be a powerful and innovative tool to win/retain market share and increase/stabilise profits for companies selling a range of goods and services. Bundling can open a new value proposition to both customers and sellers if...

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