ATP: PensionClass

This case study describes a campaign by ATP, the Danish pension fund, which aimed to increase awareness and visits to a website which provides information about pensions.

ATP: PensionClass

Hjaltelin Stahl

Entry Information

Country where program ran: DenmarkProgram start date: 10/16/12Program end date: 03/30/13Advertiser/Client Name: ATPProduct/Service Description: ATP provides services to almost all citizens and companies in Denmark. ATP administers a number of schemes, most of which are statutory and designed to provide basic financial security. ATP ensures that the vast majority of Danes have a bit more to live on when they retire. This is the security ATP's clients gain.Category: Financial Products and Services (FPS)

Strategy

Business problem

Background Being the largest Danish pension fund...

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