A champion of 'behind-the-line' marketing
JUDIE LANNON: Let's begin by talking about how you got into marketing. Was it by luck or by judgement?
MIKE HOBAN: I got into marketing completely by chance. I finished university in June 1987, the day after the general election and the plan was that I was going to work for a Member of Parliament. But he lost his seat in that election, so I was suddenly looking for a job.
I went to Rank Hovis McDougall and various other companies, and ended up on the marketing team at RHM purely by chance.
JL: Everybody has the experience of finding a mentor or, possibly, several people who you know immediately have something to teach you and will figure in your future. How did that happen with you?