The first age: Birth to three years old

The First Age: Birth to Three Years Old’ reports on the global market for baby and toddler products – valued at US$115bn in 2009.
Despite a 126M ‘baby boom’ in 2009 global birth rates are falling, but the market for products is still growing due to the increase of the middle class. Demographic trends include couples waiting longer to have children, having fewer children, and two working parents. Category spending on 0-3 year-olds varies by country but growth areas include nappies, infant formula/baby food, and toiletries. Other notable trends are the rise in blended families, gay parenting, government support for families in countries with maturing populations, and gender selection....

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