Media Outlook 2002: Syndication

Howard Levy

This paper outlines the advantages of television syndication and suggests that many advertisers are unaware of the value of the medium.

Media Outlook 2002

 Syndication

Howard Levy Buena Vista

The Benefits Of Syndication

Despite unprecedented growth and ratings success of key syndicated vehicles, some advertisers are walking away from syndication. This simply doesn't make sense. Syndication is not only competitive with both network and cable television, in many cases, it surpasses its counterparts. As advertisers evaluate outlets for their all-too-limited dollars, it's essential for those of us in syndication to better define the medium and its potential value.

Education is the first step. Following in cable's footsteps, the Syndicated Network Television Association has launched an industry-wide effort to communicate the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands