A report covering three presentations at a 2011 MRS conference. Hamish Pringle of the IPA reveals that consumers are dipping in and out of the "media flow" in their day-to-day lives; a major challenge for today's researchers is to develop media strategies to reflect this "always-on" world.
Media flow, adspend trends and value-building media strategies - Media insights from the MRS Advertising Research conference
Joseph Clift
Click here to read Warc's report on presentations from the MRS Advertising Research conference covering agency/researcher...
