Brand positioning

This article discusses the common pitfalls found in brand positioning, arguing that in order to be effective brand positioning should have a strong message that some people love, and some people dislike or even hate.

Brand positioning

Nick Liddell Dragon Rouge

Great brand positioning requires inspiration, bravery, a future vision and don't be afraid of alienating people, says Dragon Rouge's Nick Liddell.

In theory, brand positioning can be an immensely useful tool for creating growth. But in practice, it is often a complete waste of time, money and effort.

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