Ministry of Health: Getting through depression

Category: Sustained Success
Agency: DraftFCB
Client: Ministry of Health


Since 2008, the Ministry of Health has been building on the success of its 'Getting through Depression' campaign, breaking down the barriers to depression as a hidden and stigmatised illness, and turning it around to achieve heightened awareness of how depression affects all kinds of people, and how they can get help or help themselves.

Marketing Challenge & Objectives

Not only is depression an increasingly prevalent illness – the World Health Organisation estimates it will be the second most common illness in the world by 2020 – but it remains hidden and stigmatised. People are not aware how increasingly severe depression can impact on both their own and their family's lives as well as the wider community and economy, nor are they aware of how to get help or help themselves.