Why we should all be grateful to the country's most incompetent marketers

Jeremy Bullmore
WPP Group

Recent research has shown that readers of Market Leader are in the top 10% of the UK population in terms of intelligence, numeracy, selfsufficiency and financial acumen. And if it hasn't, it should have done.

So how many of you could confidently answer the following questions?

  • What is the difference between a PEP and an ISA?

  • Why did the government kill off PEPs and TESSAs and replace them with ISAs?