Using global online panels: a comparative study on the Beijing 2008 Olympics

Charles Pearson, Emma Smith, Rich Ridlen, Heaven Zhang and Andrew Cooper

This paper assesses the wider considerations that should be taken into account when using international online access panels.

Using global online panels: a comparative study on the Beijing 2008 Olympics

Charles Pearson, Emma Smith, Rich Ridlen, Heaven Zhang and Andrew CooperResearch Now, United Kingdom

INTRODUCTION

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to rely on the masses of consumers belonging to online access panels and have been able to reach audiences that have been increasingly difficult...

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