Electronic Arts: Your Mom Hates Dead Space 2

Dead Space 2 is the sequel to one of the most grotesque yet critically acclaimed "survival-horror" games.

Electronic Arts: Your Mom Hates Dead Space 2

Agency: Draftfcb, San FranciscoClient: Electronic Arts, Inc.Product: Dead Space 2

Objectives

Make a Niche Game Mainstream.

Dead Space 2 is the sequel to one of the most grotesque yet critically acclaimed games in history – a game that sold over 1.64MM lifetime units in the United States and 400,905 copies in the first five weeks1to fans of the "survival-horror" genre. Unlike conventional action games, survival-horror games are about staying alive against all odds. With limited ammo and abilities, you must rely more on your...

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