Idea Cellular – Talk for India

The 2010 Warc Prize for Ideas and Evidence was awarded to case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit

Campaign Details

Advertiser: Idea Cellular Services
Agency: Mindshare
Brand: Idea
Campaign duration: November 2009
Campaign objective: Build, defend brand position
Country: India
Media budget (USD): $1-5 million
Media used: Internet display, Newspapers (national), Radio (national), Social media, Television (broadcast)

Executive Summary: