Admiral Danish Fleet: Stop the Oil

Brandstifter As

Entry Information

Category: Not-For-Profit
Country where program ran: Denmark
Date program started/ended: May 2006 – May 2011

Product Description: SOK (Admiral Danish Fleet) monitors and combats pollution at sea in Danish territorial waters. To optimize their response, and to further deter commercial ships from emptying fuel tanks into the sea, SOK asked Danish non-commercial sailors to become Water Guardians and report directly to SOK.

Advertiser/Client Name: Admiral Danish Fleet
Media Channels:
TV/Video/Radio
Other
Website: www.brandstifter.dk/sok

Strategy

Marketplace challenge:

The Danish Navy has a limited amount of ships and resources to patrol and detect pollution in Danish waters, and legally only commercial vessels and sailors are duty-bound to report an oil-spill if they spot one.