Admiral Danish Fleet: Stop the Oil

The Admiral Danish Fleet (SOK) wanted to recruit more water guardians, the non-commercial sailors who help protect Denmark's waters from oil spills and illegal dumping.

Admiral Danish Fleet: Stop the Oil

Brandstifter As

Entry Information

Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: May 2006 – May 2011

Product Description: SOK (Admiral Danish Fleet) monitors and combats pollution at sea in Danish territorial waters. To optimize their response, and to further deter commercial ships from emptying fuel tanks into the sea, SOK asked Danish non-commercial sailors to become Water Guardians and report directly to SOK.

Advertiser/Client Name: Admiral Danish FleetMedia Channels: TV/Video/Radio Other Website:www.brandstifter.dk/sok

Strategy

Marketplace challenge:

The Danish Navy has a limited...

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