Cuttin' Up at The Alliance Theatre – The Afro Pick Campaign

Category: Culture & The Arts
Brand/Client: Cuttin' Up at The Alliance Theatre
Primary Agency: BBDO Atlanta

STRATEGIC CHALLENGE

You're a young male, and it is Friday night in Atlanta, Georgia. You've just been paid and are ready for a night on the town with your date. Your choices are:

  1. Spend $75 and take your date to dinner and the movies

  2. Spend $85 and go to the new club in town for drinks and dancing

  3. Spend $110 and go hear a top musical act perform at Chastain Park Amphitheater

  4. Spend $92 and go catch a Hawks game at Phillips Arena