McDonald's Canada: Our food. Your questions.

This case study describes how McDonald's, the quick service restaurant chain, improved public perceptions in Canada with a transparent and open approach.

McDonald's Canada: Our food. Your questions.

Agency: Tribal DDB TorontoAdvertiser: McDonald'sBrand: McDonald'sCountry: Canada

Objectives

Effect a dramatic improvement in McDonald's food quality perception scores in order to strengthen brand health and lift long-term...