iTunes Radio

Eridani Bakere

This brief article discusses iTunes Radio, the Apple music streaming service expected to launch in September 2013, and considers the implications for advertisers.

iTunes Radio

Eridani Baker

Apple's device penetration gives any new launch a great chance of success. If Apple has learned from Ping then Spotify and Pandora should be worried. For advertisers, it redefines 'radio' and pushes it back into the heart of the media plan.

Background

iTunes Radio, tipped to launch in September 2013, will be an integrated part of the on device iTunes experience. The new product will be built into the iOS software and will initially be available in the US only across iOS7 – compatible on iPhones 4+ and iPad 2+. It will not be available as...

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