Hyundai – Smart is in
|Business Results Period (Consecutive Months):||July 2008 – June 2009|
|Start of Advertising/Communication Effort:||July 2008|
|Base Period for Comparison:||Historical Comparisons|
a) Synopsis of the Case
This case can be summed up in one thought:
If more people drove better cars from Hyundai, we could convince more people that Hyundai made better cars.
Hyundai has been in Canada for 25 years and has been a moderately successful import. By 2008, it had a 4.9 market share, placing it just behind Nissan and Mazda, but well behind Toyota and Honda that Hyundai benchmarks itself against.