Hyundai – Smart is in
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): | July 2008 – June 2009 |
Start of Advertising/Communication Effort: | July 2008 |
Base Period for Comparison: | Historical Comparisons |
a) Synopsis of the Case
This case can be summed up in one thought:
If more people drove better cars from Hyundai, we could convince more people that Hyundai made better cars.
Hyundai has been in Canada for 25 years and has been a moderately successful import. By 2008, it had a 4.9 market share, placing it just behind Nissan and Mazda, but well behind Toyota and Honda that Hyundai benchmarks...