Six trends to look out for in 2014
Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging are all set to trend in 2014. Digital technology will continue to provide new connections, revenue streams and communications channels for brands, consumers, charities and businesses.
Norm Johnston, Chief Digital Officer, Mindshare Worldwide, said: "Expect 2014 to be the year when the internet of things gets pretty weird. At Mindshare, we believe that everything begins and ends with media, and that is underlined by the hugely ambitious projects global organisations are working on to launch in the next 12 months. Companies have to get more and more creative in order to capture the attention of consumers. That means that they will try to find new touch points, new technology and new strategies to capture the imagination of increasingly discerning audiences."
1. The rise of the sharing ephemeral
This year we will see an increase in the popularity of apps like Snapchat and Wickr that enable users to establish multimedia conversations that erase themselves after a given period of time. The flirtatious and secretive nature of these apps is driving adoption and where a few heave led, expect plenty more to follow.