How to plan marketing in a programmatic world
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
For programmatic to reach its full potential, we need to change the way we plan, have in place specialist teams who will intercommunicate, and ensure the client has sufficient understanding of how programmatic works and what it can deliver. Charlie Ashe of The Programmatic Advisory outlines some essential guidelines for marketers.
With the rise of machine learning, and the time coming when all we need is a...