Lotus – Evora
INTRODUCTION
This campaign was created to launch the first all-new Lotus sports car in over a decade.
The Lotus Evora is a 2+2 sports car, with a mid mounted engine that takes you from 0 to 60 more quickly than you can read this.
It's launch also gave us the chance to re-ignite the Lotus brand, positioning Lotus as the individual's choice, whilst establishing the Evora as the epitome of that discernment, measured by a full order book.
STRATEGY
The world is getting blander, the high street is homogenised. People buy the same sports cars to flaunt...