Trendwatch: Presumer power

Henry Mason

Thanks to the rise of crowdsourcing, new platforms and entrepreneurialism, consumers can get the best products and services before they have even been launched.

Trendwatch: Presumer power

Henry MasonTrendwatching.com

Choice-saturated consumers are more demanding than ever. Not only do they demand the best products and services, they want them first, and with a sense of genuine human connection too.

Thanks to the rise in crowdsourcing platforms, new technologies helping to democratise manufacturing, and a cult of entrepreneurialism, consumers are fulfilling these desires by engaging with products and services pre-launch – getting involved with, funding, pushing and promoting, new products and services before they are fully realised. We like to call these people 'Presumers'.

There are three key drivers pushing more consumers to become...

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