Mahindra: Spark the Rise

This case study describes how Mahindra and Mahindra, the Indian conglomerate, developed a clear brand identity.

Mahindra: Spark the Rise

Abigail Hein and Etienne Do

Campaign details

Brand owner: The Mahindra GroupAgency: VML QaisBrand: Mahindra RiseCountry: IndiaChannels used: Branded content, Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget: 3 - 5 million

Executive summary

The multi-billion dollar...

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