Kids and Technology. A Latin American Perspective

David Kundon
Turner Entertainment Research
and
Robbin Jaklin
C&R Research Services, Inc.

BACKGROUND

Objectives

The research objectives of this paper are to present data collected in Generations Latin America that depict:

  • insight into kids access to
  • the role technology plays in Latin American kids lives,
  • the importance of video and/or computer games for Latin American kids,
  • computers and the Internet;
  • differences in these insights based on country, gender, age and/or cable subscribership.

Geographical coverage and sample size

Research was conducted in four Latin American countries: Mexico, Argentina, Brazil and Chile. Within each country, interviewing was conducted in three cities for a total of twelve cities. The cities selected in each country were chosen because they represented the cities with the highest cable penetration.