Google Wallet

Norm Johnston

Following the launch of Google Wallet - a mobile payment system - and Offers - coupons and deals in direct competition with Groupon, this summary article looks at their backgrounds and marketing implications.

Google Wallet

Norm Johnston

Background

On May 26th, Google publically launched their new Wallet and Offers products. Wallet is a mobile payment system designed to make it simple and easy to purchase goods, earn awards, and get instant discounts via your smartphone. Wallet will be supported by Google Offers, which is a direct challenge to Groupon. Offers will enable customers to get a variety of coupons, deals, and other incentives from brands and retailers that are instantly applied when paid via Wallet. Google believes both programs will dramatically accelerate their mobile advertising revenues and ROI on the multiple investments...

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