Badger & Winters: #Womennotobjects Change For Good

This case study shows how Badger and Winters, an advertising agency, successfully initiated change globally towards the non-objectification of women in advertising, by directly targeting the industry with powerful campaign films.

Advertiser: Badger & WintersAgency: Badger & WintersCountry: USA

Objectives

Our objective was to raise awareness of the objectification of women in advertising and create positive change in the industry. We wanted shine a light on the issue in order to incite thoughtful discussion and conversation among our peers and within our industry about the harm that objectification has on our consumers, our friends, our family members and ourselves.

The ultimate impact we sought was social, rather than commercial, but original research done by Badger & Winters in partnership with Advertising Benchmark Index (ABX) with a...

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