How to plan an effective radio campaign

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

How to plan an effective radio campaign

Tony Regan Brand Performance

Jump to: Where to start | Essentials | Checklist | Case studies | Further reading

Radio is well placed to exploit its authority, its access to talent and its capability in originating content across a variety of music genres and speech formats – to deliver premium branded content for the digital age.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands