much can we predict?
MORI Social Research Institute
the past two decades, MORI has specialised in local studies looking
quality of life and perceptions of local services. In the last five years the
of important new datasets such as the Index of Multiple
at ward level and below has allowed us to identify a range of
that seem to correlate strongly with positive or negative attitudes.
is important here is that many of these factors are not so much about
innate nature of individual respondents their age, gender and so on
but about the nature of the communities and places in which they live.
implications of this work are that if one is comparing survey results
different types of area and, for example, trying to assess comparative
of satisfaction with different services, it will be important to be very
to these factors, as they may explain a good deal of 'satisfaction'
their own, irrespective of the good or bad performance of an individual