Setanta Sports: Euro is coming

Setanta Sports is an international sports broadcaster that only recently became available on Australia Pay TV, thus was relatively unknown.

Setanta Sports: Euro is coming

BMF Advertising

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: AustraliaDate program started/ended: 1 May – 30 June 2008

Product Description: Setanta Sports is an international sports broadcaster that has recently become available on Australia Pay TV.

Advertiser/Client Name: Setanta Sports

STRATEGY

Marketplace Challenge:

This year, Setanta secured exclusive rights to Euro 2008 – the biggest international football tournament after the World Cup. With so many ex-pat Europeans living in Australia, Setanta knew this would be an ideal opportunity to boost subscriptions. To do that, we had to let...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands