Dimensions of online survey data quality: What really matters?

This paper is an examination of the relative impact of survey design, panel quality and cross-cultural behaviour on the accuracy of data when conducting international online survey research.

Dimensions of online survey data quality: What really matters?

Jon Puleston and Mitch EggersGMI (Global Market Insite), UK and USA

Introduction

This paper is an examination of the relative impact of survey design, panel quality, and cross-cultural behavior...