Orange: Broken record
Publicis Chemistry
THE TEAM
Gill Richardson - Orange Campaign ManagerCharlie Cracknell - Planning ManagerJyoti Sharda - Propositions ManagerBaz Williamson - Art DirectorCollette Boardman - CopywriterSarah Whiteley - Client ServicesWendy Pocock - Creative ServicesMalcolm Cotton - Senior Planner
WHAT IS WONDERFUL ABOUT THIS WORK?
We targeted Orange customers with young kids during the back-to-school period, offering them a pre-packaged phone deal to put an end to pestering for phone credit. We sent out a scratched vinyl record, entitled: “Can you top up my...