Orange: Broken record

Orange, the mobile phone operator, wanted to influence parents with children aged 8 to 16 during the back-to-school period when kids are typically clamouring for a new mobile handset.

Orange: Broken record

Publicis Chemistry

THE TEAM

Gill Richardson - Orange Campaign ManagerCharlie Cracknell - Planning ManagerJyoti Sharda - Propositions ManagerBaz Williamson - Art DirectorCollette Boardman - CopywriterSarah Whiteley - Client ServicesWendy Pocock - Creative ServicesMalcolm Cotton - Senior Planner

WHAT IS WONDERFUL ABOUT THIS WORK?

We targeted Orange customers with young kids during the back-to-school period, offering them a pre-packaged phone deal to put an end to pestering for phone credit. We sent out a scratched vinyl record, entitled: “Can you top up my...

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