Breakaway brands of 2009 (Landor Perspectives 2010)
Josey Duncan Lee Landor Perspectives 2010
What does a breakfast cereal have to do to break out of the (cereal) box? How does Dog Whisperer help differentiate a venerable media stalwart? And what does celebrity gossip have to do with Super Bowl parties? These are the stories behind some of today's most successful brands. They are the brands that broke away from the pack—and they may surprise you.
What follows are ten tales of brands, old and new, that dared to be different in ways both compelling and relevant to...