From Research Management to Knowledge Management to Learning Planning

Haiko van Lengen
Market Logic Software
Philip De Wulf
Sjoerd Koornstra
Heineken International


"The ability to learn faster than your competitors is the only sustainable advantage."

Most business leaders nowadays will agree to this statement and De Geus' notions of planning as learning (De Geus, 1988) have had considerable support over the last decades.

Sustainable advantage has come to be associated with continuous learning and agile-adaptability at all levels of the organization. Nevertheless, at the same time, the company must have some form of traditional constrictive strategic business plan to identify business imperatives and enable aligned action to be undertaken.