Luke Skywalker and Master Yoda: How online methodologies may benefit from a partnership with offline methodologies
Patricia Blau and Eva von RennenkampffGIM, Germany
Introduction: Qualitative online research still has to find its identity
Qualitative online methodologies are – metaphorically speaking – in their late teenage years. The psychologist Erik Erikson (1959) has defined the main developmental tasks of a teenager as finding one's identity and place in society. Similar to a teen, qualitative online research faces the challenge of finding its place in society – in this case its place within research. As is quite common with...