It makes me laugh but was it good for you?
Ian Sippitt and Chlo Fowler, Leapfrog, take a fresh look at humour in advertising and examine its gender specification
THE USE of humour is more widespread in British advertising than it is in most other countries. Indeed, it has been calculated that at least one-third of uk advertising contains an element of humour. One of the reasons for this is the inherent Anglo-Saxon trait of self-deprecation, typified by comediennes like Jo Brand. The British, generally, have a natural inclination to mock themselves, because they do not want...