Further truths about the connected you in Japan

Dave McCaughan

This article highlights different "personality types" of mobile phone user, focusing on the differences between Japan, China and the rest of the world.

Further truths about the connected you in Japan

Dave McCaughanMcCann WorldGroup Asia Pacific

So how connected are you? In the previous column, I introduced the results of the "Truth about Connected You," – a global study into the way people use and think about their mobile and digital connections and how these things are changing and forming their personalities – conducted by McCann Truth Central, a global thought leadership group. I then challenged readers to go on-line themselves and answer a five minute quiz about their own digital habits (go on try it here). The...

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