Nationwide Insurance: HRC Turnaround
Wilde Agency
Entry Information
Country where program ran: USAProgram start date: 08/01/12Program end date: 09/30/12Advertiser/Client Name: Nationwide InsuranceProduct/Service Description: Nationwide sells auto insurance through AFFINITY groups (college alumni associations, professional associations, cause-related groups, etc.). They offer a small discount to members of the group, however even with that discount, they are NOT a low-priced provider.Category: Insurance (IS)
Strategy
Business problem
The Human Rights Campaign (HRC) is a group of GAY, lesbian, bisexual and transgendered (GLBT) people and their supporters. Among all the affinity groups Nationwide...