Celebrity endorsement in India: Death of the celebrity god

Bollywood movie stars continue to be the darlings of Indian marketers and account for the majority of endorsements.

Celebrity endorsement in India: Death of the celebrity god

Aditya KanthyDDB Mudra

Celebrities in India, borne out of Bollywood, had god-like status. Now, popular interest in their personal lives and their real selves means that celebrities are portrayed...