How much is enough? A view of the UK savings market

With volatility in financial markets and fears of a UK economic slowdown dominating the headlines, how will consumers’ saving habits change? Are new opportunities emerging for savings providers.

For an up to date view of UK savers’ behaviour and attitudes, WARC Online questioned Dax Harkins, Senior Savings Strategist at National Savings & Investments, the UK government-backed savings provider.

WARC Online: Is saving seasonal?

NS&I: A trend for a fall in savings can be observed in the winter months of December, January and February from 2005-08 as shown in the charts below.